JustMOMsensations

After making progress with the art of pushing blog content to readers, it was time to drag more people directly to my blog.   I required readers on my blog in order to increase the odds of collecting valuable feedback about the writing content, and to build momentum for future advertising revenue opportunities.   To drag readers to my blog, I employed the strategies of pull marketing, with a ’social’ flare. Social-izing Pull Marketing Including the post link in a communication is intended to pull viewers directly to your content.   An interest sparking headline or lead-in prompts the reader to click to follow the content.   If the writing fulfills its promise, visitors might be motivated to read other posts and become a dedicated follower.   If there are ads on the site that entice, viewer clicks may earn income for blog ads that represent a revenue source. Pulling readers to your blog site provides the opportunity to create more loyal followers and potential for ad clic

To tell or not to tell, that is my question.    If you are a regular reader of this blog, you know that I had to explain about Santa just a few short months ago ( click here to read ).   My question is this; now that the Santa bubble is burst, should all other childhood myths follow suit?   As a parent, should I be proactive and explain ahead of time or wait until I am asked?   When she was only 4 and still believed ...   My key concern is credibility with my children.   I want to maintain the trust and open dialogue we have developed thus far.   So go at it!!! Comment below with your opinion. Thank you in advance!!!

Walking my daughter home from school today, I watched her climb every snow bank she could find.   She does enjoy the odd climb, but this was drastically more than usual.   It seemed like a metaphor for the moving talk we had the night before. My 8-year old wanted to discuss her public speaking classes. She was tentative in her approach and I saw a glimmer of tears in her eyes, yet she pressed on.   “Mommy, I have really been thinking about this, and I do like the classes and the instructor is good – but I need a break.”   I was caught off guard.   It is not unusual for kids to question commitments to sports clubs or any number of classes.   We had been down that road before and reminded her that once she makes a commitment she needs to see it through.     This was different. These classes are not a long-term commitment.   We pay as we go and, in fact, this week was the last scheduled date we had arranged.   The point of the classes was to give her more confidence and provid

How could I grow my blog audience?   Outside of the following of friends, family and colleagues, it was time to source methods of attracting new readers?     I had been using Facebook for the sole purpose of social connecting.   I had registered a Twitter handle months before, but had sent less than a dozen tweets.   I was intimidated by the new language and etiquette that were quite foreign.   It was time to marry my traditional marketing experience with practical use of social media.   I needed to find ways to both get the posts out to readers and bring them directly to the blog site.    This stage of ‘going social’ started to feel like I was driving in my own lane again.   I went to my marketing roots for direction.   Traditional marketing defines the push and pull strategy as the seller’s push of a product or service to the consumer, compared to the pull of said commodity by that consumer.   The push could be a store sen

Depression lies to us about who we are.   It tricks us into believing negative self-talk, and then tries to make us too tired to fight back.   It makes our bodies ache to discourage the physical activity that would create endorphins so needed to quiet the negative noise.   Depression may tell us to either starve or over-feed our bodies, both attempts to skew our self-image. Depression lies to us, and sometimes we listen. I know depression.   I used to be afraid to admit our acquaintance.   In my 20s it would visit infrequently.     I called it something else until I met it more often and our relationship grew. In my early 30s it was called S.A.D. (Seasonal Affected Disorder).   Turns out my body likes sunshine.   Once I left my retail travel career with 4 Caribbean jaunts each winter, my Doctor noticed a pattern of symptoms and a subsequent treatment plan was initiated.   In my late 30s we became intimately acquainted, after each child birth and many hormonal shifts.     Depr

Sharing a short story I wrote in 2010.  Let me know if you enjoy it! ~Sheri ~   The Kindness of Strangers – Maritime Style ~Sheri Gammon Dewling~ Our Father was born and raised in Nova Scotia.   The kind nature of the Maritime people shone through him and was highlighted to us all in the summer of 1991.   My 5-year old Niece Julie travelled with her parents and Brother Daniel, just two years older.   My parents led the line of cars and tent-trailers as we revisited Dad’s homeland, once again.     Once at destination, we travelled directly to a well known ocean pier, prior to setting up camp.   Dan and Julie got settled with bait, dropped their lines and waited.   No nibbles tugged their lines, wasps were flying, and summer heat was rising as kids’ patience waned.   A young boy came from the end of the pier to announce, “The fish are not biting today”.   Seeing the disappointment on Julie and Dan’s faces, the boy’s Father offered, “Take the 2 mackerel we caught today.